Chhavi Tiwari
Paid Search & Paid Social

Hi, I'm Chhavi Tiwari

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I turn ad budgets into measurable revenue. Over 5+ years I've run high-budget Google, Microsoft & Meta campaigns across five international markets — delivering ROAS above 8,000% and 850%+ paid-revenue growth.

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Portrait of Chhavi Tiwari, PPC Specialist
8,000%+ Peak ROAS
5 Global markets
0+
Years in paid media
0%
Return on ad spend
0%
Paid revenue growth
0
Ad platforms mastered
About Me

Performance marketing, run like a P&L.

I'm a results-driven, Google-certified PPC Specialist with 5+ years managing high-budget paid search and paid social across Google Ads, Microsoft Advertising (Bing), Meta and LinkedIn. I currently run Google Ads for a UK custom gaming-PC eCommerce brand, where I lifted ROAS from 2x to 8x and cut CPA from £140 to £67 on £20,000+ in monthly ad spend.

My work spans full-funnel strategy — keyword research, audience segmentation, ad copywriting, bid management, A/B testing and conversion rate optimisation — for international clients across the UK, US, Australia, New Zealand and South Africa. I've grown paid-traffic revenue by 850%+ and delivered ROAS above 8,000% for high-ticket eCommerce, all backed by clean GA4 / GTM tracking and Looker Studio reporting. I hold Google Ads certifications in Measurement, Search and AI-Powered Shopping ads.

Career objective: to lead paid-media strategy for ambitious brands — scaling profitable accounts with disciplined data, clean tracking and creative that converts, while owning the metrics that move the business.

Noida, IndiaLocation
US · UK · AU · NZ · ZAMarkets worked
6-figure / monthAd spend managed
B2B & B2CFunnel expertise
GA4 · GTM · LookerTracking stack
Skills & Stack

What I bring to an ad account.

Core competencies built across hundreds of live campaigns and reporting cycles.

Technical Proficiency

Google Ads (Search / Display / Shopping / PMax)95%
Meta Ads (Facebook & Instagram)90%
Microsoft Advertising (Bing Ads)85%
Bid Management & Smart Bidding92%
GA4, GTM & Conversion Tracking88%
Looker Studio Reporting & Analysis87%

Tools & Technologies

Platforms I run
Google Ads
Meta Ads
Microsoft
LinkedIn
Analytics, tracking & eCommerce
Google Analytics 4 Looker Studio SEMrush Google Tag Manager Merchant Center Performance Max
Soft skills
Client Communication Stakeholder Reporting Data-Driven Strategy Campaign Pacing Detail Orientation
Experience

A track record across global accounts.

Google Ads Specialist

Veno Scorp Ltd. · UK (Remote)
May 2025 – Present
  • Manage & optimise Google Ads for a UK custom gaming-PC eCommerce brand with £20,000+ monthly ad spend.
  • Plan and run Search, Shopping, Performance Max, Display and Remarketing campaigns to drive online sales and profitability.
  • Lifted overall ROAS from 2x to 8x via continuous optimisation, audience refinement and bid-strategy improvements.
  • Cut average CPA from £140 to £67 — a 52%+ reduction in customer-acquisition cost.
  • Ran advanced Shopping feed optimisation (title enhancements, segmentation, negative keywords) to improve product visibility.
  • A/B tested ad copy, landing pages and bidding; used GA4 & GTM to track behaviour and make data-led decisions.
  • Built custom dashboards for stakeholders and restructured the account for revenue growth and scalability.
  • Partnered with creative & dev teams on landing-page experience, improving Quality Scores and conversion rates.

PPC Specialist

Infinity Soft Systems
Jun 2024 – May 2025
  • Managed multi-platform PPC (Google, Microsoft & Meta) for the Australian market with combined monthly spend exceeding six figures.
  • Built data-driven full-funnel strategies — audience segmentation, keyword research, negative-keyword pruning and smart bidding — sustaining ROAS above 8,000%.
  • Architected Performance Max & Shopping campaigns for high-ticket eCommerce, driving 8,000% revenue growth within 12 months.
  • Created custom Looker Studio dashboards (CTR, CPC, ROAS, CPA) for real-time reporting and faster optimisation calls.
  • Led weekly client calls to align paid-media strategy with broader business goals.

PPC Specialist

XenelSoft Technologies
Sep 2023 – May 2024
  • Ran international paid search & social across Google, Microsoft & Meta for US, UK, AU, NZ and South Africa.
  • Conducted keyword research (SEMrush, Keyword Planner) and tiered match-type strategies that cut wasted spend by lifting Quality Scores.
  • Wrote high-converting ad copy and ran structured A/B tests on headlines, descriptions and CTAs to lift CTR and conversion rate.
  • Managed Target CPA, Target ROAS and Enhanced CPC bid strategies for optimal budget allocation.
  • Optimised product-level Shopping ads for dropshipping clients — scaling profitable SKUs, pausing underperformers.

Digital Marketing Specialist

Shashwat Web Technologies
Jun 2021 – Jul 2023
  • Managed Google Merchant Center feeds — titles, descriptions, GTINs — to improve Shopping eligibility and impression share.
  • Executed integrated campaigns combining Google Ads, SEO and content strategy to drive awareness and new-customer acquisition.
  • Analysed performance in GA4, Looker Studio and SEMrush to find conversion bottlenecks and refine targeting.
  • Grew Google Business Profiles to lift local visibility and hyperlocal store visits.
  • Owned technical, on-page and off-page SEO alongside paid campaigns for holistic growth.
Case Studies

Campaigns, and the numbers behind them.

Representative engagements built from real account work — platform mix, what I did, and the result.

8,000%
ROAS

High-Ticket eCommerce — Australia

Architected and launched Performance Max & Shopping campaigns for a high-ticket store, layering audience segmentation and smart bidding to drive 8,000% revenue growth inside 12 months.

Performance MaxShoppingSmart Bidding
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+850%
Revenue

Account Restructure & Smart-Bidding Migration

Rebuilt Google Ads account architecture, migrated to smart bidding and refreshed creative — boosting paid-traffic revenue by over 850% while holding efficiency targets.

Google AdsAccount StructureCreative Refresh
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5
Markets

Multi-Market Paid Search & Social

Ran simultaneous campaigns across US, UK, AU, NZ and South Africa on Google, Microsoft & Meta — localising ad copy and intent per market without compromising benchmarks.

Meta AdsMicrosoft AdsLocalisation
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Live
Dashboards

Looker Studio Reporting System

Designed custom Looker Studio dashboards visualising CTR, CPC, ROAS and CPA, giving clients real-time visibility and enabling faster, data-backed optimisation decisions.

Looker StudioGA4KPI Tracking
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SKU
Profit

Dropshipping Shopping-Feed Optimisation

Optimised product-level Shopping ads for dropshipping clients — refining Merchant Center feeds, scaling profitable SKUs and pausing underperformers to protect margin.

Merchant CenterFeed OptimisationShopping
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Local
Visibility

Hyperlocal Search & Profile Growth

Grew Google Business Profiles and ran targeted local search & display campaigns to lift hyperlocal visibility and in-store visits for international clients.

Local AdsGBPDisplay
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Education & Certifications

Foundation & credentials.

Bachelor of Arts (B.A.)

Deen Dayal Upadhyay Gorakhpur University (DDUGU)
Undergraduate Degree
Google Ads Certifications

Google Ads – Measurement Certification

Recognises mastery of the fundamentals of measuring and optimising Google Ads performance.

IssuedFeb 21, 2026
RenewsFeb 21, 2027

Google Ads Search Certification

Recognises mastery of the fundamentals of building and customising effective Google Search campaigns.

IssuedFeb 26, 2026
RenewsFeb 26, 2027

AI-Powered Shopping Ads Certification

Recognises mastery of the fundamentals of creating and customising effective Shopping campaigns.

IssuedMar 1, 2026
RenewsMar 1, 2027
Key Results

Numbers that earned the next budget.

0%

ROAS achieved for international eCommerce across Google Ads & Meta.

0%

Paid-traffic revenue boost via account restructure, smart bidding & creative refresh.

0

International markets managed simultaneously without compromising benchmarks.

0-fig

Monthly ad spend managed across multi-platform campaign portfolios.

Contact

Let's scale your paid media.

Open to PPC Specialist and Paid Media roles, plus freelance account work. The fastest way to reach me is below.

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